Visual EDGE microsite

Visual EDGE Microsite Design
 
Agency Atomicdust
Designer Katie Stegemoeller
Copywriter Ken Earley
Developer Tim Gieseking
Creative Director Mike Spakowski
 
 
EyePromise provides supplements, technology and support to enhance and protect vision. The Visual EDGE line is geared towards athletes to increase performance by decreasing visual processing speed, glare and eye strain while improving reaction time.
The challenge with this site was to make an eye supplement company have a sense of legitimacy in the medical field while remaining appealing to pro athletes. I did this by using high contrast colors as well as using sports as the face of the product. Athletes’ performance is the most important thing for them, by strengthening the connection of this supplement to the individual sports players can see that there is a product made just for them. By designing a clean and bold site all information was easily accessible and easy to follow for first time clients.
 

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